About Filam

Building on a trusted name

For the past six decades, Fil-American Hardware Co., Inc. (FILAM) has carefully built its reputation as a dependable and trusted name in the hardware industry.

Its beginnings date back to 1955 when a modest hardware store was established in Avenida Rizal, Blumentritt in Manila by a modest couple from Peñaranda, Nueva Ecija – spouses Demetrio R. Bautista and Leonila A. Bautista. Now in its third generation of family ownership, the eldest son of the Bautista couple, John, together with his eldest son Jay, eldest daughter Mia and youngest son John, run the half-a-century strong company.

Recognized for business


Years of astute financial management and professional operations have given FILAM the distinction of being a multi-awarded company.

About Filam

Equipped with the best in price, quality, and service

A 100% Filipino owned company, FILAM continues to deliver its mission of exceeding the expectations of the customers, suppliers and associates through continuous improvement and innovation of products and services. These, coupled with the company’s drive to offer clients the best in price, quality, and world-class service have proven to be vital elements in its continued success. FILAM aims for total customer satisfaction and on-time delivery in each transaction. It services clients in Metro Manila and parts of Luzon through its three outlets: Its main branch in Cubao, and outlets in Baesa, Novaliches; and Festival Mall, Alabang.

FILAMilya: Inspiring family values

A business run by generations, FILAM has inspired the spirit of loyalty and dedication in its employees, some of whom have been with the company since its early days and whose children have also come to work at FILAM.

The company takes pride in the quality of work of the entire FILAMilya, its100-man strong employee force. Each employee is equipped with hardware knowledge and skill for handling orders and product information requests.

Your partner in building

FILAM’s customers are a loyal breed as well. With a range of over 15,000 products available, FILAM Hardware is a one-stop shop for all building needs. Its friendly pricing system also allows customers to bargain and enjoy special discounts.   We dare compare our prices from mall hardwares and depot stores

Eliminating the hassle of sourcing building materials from several different suppliers, FILAM outlets carry a comprehensive range of construction and building materials as well as industrial tools and equipment to answer its clientele’s every hardware supply need.

For all your building and home construction and repair requirements, count on FILAM — Your Partner in building!